Experienced leadership for what comes next.
Helping companies move decisively from strategy › execution › transaction.
Two seasoned operators. One aligned approach.
PropelExecs unites decades of executive, operating, investment, and board experience to help companies build, scale, and realize value with clarity and conviction.
Choose Your Path
Where are you today, and what are you building toward?
Every business reaches moments when the next decision can change its trajectory. PropelExecs works alongside founders, investors and board members to bring clarity, experienced leadership and accountable execution to those moments.
The next decision carries significant financial, organizational, or strategic weight.
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A company is preparing to raise capital, acquire, integrate or exit.
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A business or investment opportunity needs an objective assessment.
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Strategy, operations, and commercial execution are not fully aligned.
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Performance is falling short of the company's potential.
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Leadership capacity is stretched or a critical capability is missing.
Growth has created new complexity.
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Clients turn to PropelExecs when:
When Clients Call Us
Experienced perspective for the moments that matter most
These challenges rarely belong to one function. We examine the full business, identify what matters most, and help leadership move decisively.
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What We Do
Perspective is valuable. Progress is the goal.
We combine strategic counsel with hands-on executive leadership to help clients assess opportunity, establish priorities, and move from decisions to results.
01
Assess
Evaluate opportunity, risk, leadership readiness, and capabilities of the business.
02
Advise
Guide consequential decisions with executive, investor, and board-level insight.
03
Lead
Provide interim or fractional executive capacity through growth, transition and transformation.
04
Transform
Align strategy, operations, and commercial execution to improve performance and create value.
05
Prepare
Build readiness for capital events, acquisition, integrations, succession, or exit.
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Prepare
Build Readiness for capital events, acquisitions, integrations, successions, or exit.Â
better together
Different perspectives. One aligned approach.Â
Our careers developed from different sides of the table. Erin has built brands, businesses, and growth platforms as a founder, fractional CMO, and strategic growth advisor. Jen has led and transformed organizations as a CEO, commercial executive, operator and retail merchant.
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Both have served as owners, investors, board members and advisors. Both have helped companies navigate growth, transformation, and transactions.
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Together, we connect:
› Strategy with execution
› Growth with operationsÂ
› Brand with enterprise valueÂ
› Leadership with accountability
› Today's priorities with the desired end result

Erin Terjesen & Jen Loesch, Founders
With the End in Mind
Every decision should move the business toward something.
The desired outcome may be sustainable profitability, stronger leadership, market expansion, investment readiness, a strategic acquisition, or an eventual exit.
We begin by understanding what you are ultimately building toward. Then we work backward to identify the priorities, decisions, capabilities, and execution required to get there.
Clear destination. › Aligned strategy. › Decisive progress.